We're thrilled you're here and invite you to look around our small women made & owned business. We make it easy to get artisan gifts and jewelry you can feel great about choosing & offer natural wellness solutions with proven results. Every item has been hand picked for its special quality, efficacy, beauty & ethical production. Our online store has all one of a kind wares and sets; you never know quite what you'll catch sight of.

We're proud that you'll find so many wonderful items by talented women in our shop. These women make wonders, provide natural healing, break down barriers and give a piece of themselves to the cause of making this world a brighter and more beautiful place to live.


Hooray for that & hooray for you! Because each and every time you choose to support any small business, you make a big difference. Thank you.

Wishing you calm & hope through this challenging time.

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Featured goods for calm & cheer

How we do business


We're community centered, embracing the values of cooperation and interdependence within our business model. We strive to create positive associations which are win/win/win situations. This means that we work to benefit our community, shoppers and suppliers along with Whole Heart. We're in this together! With this goal in mind we:


  • Select quality crafted goods and natural wellness products with proven benefits.

  • Offer unique and fun wares from incredible regional artisans with whom we enjoy direct relationships.

  • Source a few beautiful imports directly from makers.

  • Feature women owned companies with wonderful standards of production such as ethical creation and organic certification.

  • Carry a cooperative essential oil line which donates 1% of sales to support women and girls all over the world who are trying to better their lives in the face of seemingly overwhelming circumstances.

  • Donate 10% of our own profit to a variety of charitable causes. Learn more about us and our current cause.


Please have fun exploring our new online shop! If you're in the area, come visit us at our (literally) brick & mortar store located in historic Alma. We're located right on Wisconsin's only national scenic byway, the majestic Mississippi's Great River Road.


Erin Link makes her soap using milk from her tribe of critically endangered San Clemente Island Goats. Her natural, luxurious EB Ranch soap also supports stewardship of this rare breed. *Pictured here with one of her kids & Whole Heart co-founder Kaia.


This little quaint shop has changed my life. The women who run it are so knowledgeable about women's health and natural wellness.  If you have the opportunity this is a must stop by.             -Mary G

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