I'm thrilled you're here and invite you to look around my small women made & owned business. I make it easy to get artisan gifts and jewelry you can feel great about choosing & offer natural wellness solutions with proven results. Every item has been hand picked for its special quality, efficacy, beauty & ethical production. 

I'm proud that you can find so many wonderful items by talented women in my shop. These women make wonders, provide natural healing, break down barriers and give a piece of themselves to the cause of making this world a brighter and more beautiful place to live.

Thank you for 4 special years!

How we do business


Whole Heart is community centered, embracing the values of cooperation and interdependence within the business model and strives to create positive associations that are win/win/win situations. This means that they benefit the community, shoppers and suppliers along with Whole Heart. We're all in this together! With this goal in mind Whole Heart:


  • Selects quality crafted goods and natural wellness products with proven benefits.

  • Offers unique and fun wares from incredible regional artisans with whom we enjoy direct relationships.

  • Sources some beautiful imports directly from makers.

  • Features women owned companies with wonderful standards of production such as ethical creation and organic certification.

  • Carries a cooperative essential oil line which donates 1% of sales to support women and girls all over the world who are trying to better their lives in the face of seemingly overwhelming circumstances.

  • Donates 10% of profit to a variety of causes. Learn more about us and our current cause.

Please have fun exploring our new online shop! If you're in the area, come visit the brick & mortar store located in historic Alma right on Wisconsin's only national scenic byway, the majestic Mississippi's Great River Road.


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Erin Link makes her soap using milk from her tribe of critically endangered San Clemente Island Goats. Her natural, luxurious EB Ranch soap also supports stewardship of this rare breed. *Pictured here with one of her kids & Whole Heart owner,  Kaia.


This little quaint shop has changed my life. The women who run it are so knowledgeable about women's health and natural wellness.  If you have the opportunity this is a must stop by.             -Mary G